About Us

Days of Your Life Ltd was created in December 2006, as part of a management buy out and was formed to acquire an existing gift experiences company, Activity Superstore Ltd from its previous owner.

Activity Superstore continues to trade under its own name as the specialist gift experience company for high street retailers including Argos, Boots, Debenhams, Next, Marks & Spencer and WH Smith.

The main shareholders of Days of Your Life are Chief Executive Officer, Shaun Powell, Vicki Ling, Chief Operating Officer and Finance and Systems Director, Stuart Miller.  Martin Leppard is Non Executive Chairman.

The Team

Shaun Powell

Shaun Powell, Chief Executive Officer (CEO) started his career as a marketing graduate trainee with the Glaxo Group.  In the late 1980s he moved to Sterling Health and progressed to Brand Manager of Panadol and Hedex.  He then spent six years in marketing at Homepride Foods, part of Dalgety plc.

In 1993 he became Head of Marketing for Barclaycard, winning advertising awards for a TV advertising campaign - featuring Rowan Atkinson.  He then rose to Commercial Director with a team of 500.  He gained an MBA from Cranfield in 1993.

He joined Thomson Holidays Ltd in 1997 (acquired by TUI AG in 2000) as Marketing and Commercial Director and later became Managing Director responsible for the tour operating business and 4,000 employees based around the world.As Chief Executive of Tui Espana Sa he was responsible for four key businesses in Spain including tour operating and car rental.

Shaun has two children and enjoys all sports, keeping fit and the Arts.

Vicki Ling

Vicki Ling joined Activity Superstore prior to its launch in 1997.  Being one of the first members of staff, Vicki has seen and helped the company grow rapidly over the last decade.

Vicki’s extensive knowledge of the company’s clients, customers and the gift experience industry is a major strength. She was made a Director of the business in 2002.

In March 2007 Vicki was awarded "Business Woman of the Year" by the Cambridge Evening News.

In her precious spare time she enjoys walking her dog and renovating her cottage.

Stuart Miller

Stuart Miller graduated from University College Galway, Ireland in 1989 and qualified as a Chartered Accountant in 1993.

He started his career with KMPG 1989 and went on to work for a number of leading businesses including Butterworths (UK) Ltd, William Hill and Reed Elsevier plc. 

He joined TUI UK in 1999 rising to Head of Commercial and Cruise in 2003, working across all divisions in the business to support the commercial decisions of all directors and their teams.

 In 2005 he joined Thomas Cook’s Style holidays, a leading villa specialist tour operator, sending 110,000 passengers abroad each year.

Stuart plays a very useful round of golf, plays American pool competitively and enjoys active holidays.

Martin Leppard

Martin Leppard started his career with Eurocamp plc (now Holidaybreak plc) in 1979, rising to Managing Director in 1994 and, as a Main Board Director, he saw the company successfully float on the London Stock Exchange in 1991.

Other MD roles in the travel and leisure industry include Trafalgar Tours, Resort Parks International and Cendant Vacation Rental Group (a subsidiary of Cendant Corporation, USA).  His most recent role is as Non-Executive Chairman of South Lakeland Group.  He gained a distinction in his MBA in Strategic Marketing from Hull University in 1996.

Martin is married with two teenagers and enjoys tennis, golf, skiing and travel.