Press

Activity Superstore Gains Pole Position From Red Letter Days

2nd October 2006

Activity Superstore, the UK gift experience company, is now the market leader in the retail sector with a presence in over a 1,000 stores on the high street.

The rise is due to the recent launch in Argos of 20 Activity Superstore branded activities including pampering, flying, driving and adrenaline experiences and an opportunity to buy vouchers with a range of denominations.

Boots has also launched a range of 10 themed Activity Superstore branded gift packs. The packs use the strap line ‘the perfect gift for a…’ including speed demon, high flyer and thrill seeker with a choice of activities ranging from ice climbing, microlighting and an interior design course for two.

The Saffron Walden based company established in 1997, is also celebrating after another successful year in Debenhams with a collection of 19 Activity Superstore branded voucher packs offering a wide range of activity choices.

Vicki Ling, managing director of Activity Superstore commented: “The gap in the market left by Red Letter Days gave us an opportunity to showcase what we do best. Our retail success is due to our competitive pricing, flexibility, branding and packaging solutions and the extensive range of activities we offer.”

For corporate business enquiries contact Sharon Harrison, business development manager, tel: 0870 162 1625, email: corporate@activitysuperstore.com

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Notes to Editors:

Digital images are available on request (300 dpi)

About Activity Superstore

  • Based in Essex, Activity Superstore and Funday arrange exciting activity days for over 100,000 customers a year.
  • The Activity Superstore Group was created in 1997. Since then the company has continued to grow at a phenomenal pace and is now the leading supplier behind many of the high street's own brand gift experiences.
  • Activity Superstore has twice been ranked in the Sunday Times Fast Track 100.
  • Funday.com is the new online gift experience from the Activity Superstore group.
  • Funday.com guarantees the lowest online prices with all activities receiving comprehensive Health & Safety checks and £50,000 personal accident insurance included free.

www.activitysuperstore.com

www.funday.com

Media enquiries, including photos and vouchers to try experiences for yourself:

PR & Sales Promotion

info@activitysuperstore.com